The Crown Royal 18 wheeler driving down a highway
The Crown Royal Rig

The Crown Royal Rig

They say it comes from up north. A trail of whisky in its wake. Making sure no glass goes empty on gameday. The Crown Royal Rig is 18 wheels, two casks, and a custom Crown cab delivering the generous spirit to the NFL fans who make every gameday royal. 

GENEROSITY AT EVERY STOP

Wherever the Royal Rig goes, generosity follows. All NFL season, each Royal Rig stop in our team partner cities will deliver acts of generosity that bring fans closer together on gameday. Pack a purple bag for charity, and you’ll… 

  • Enjoy locally inspired Crown cocktails

  • Hang out with local NFL legends

  • Receive bespoke Royal Rig merch

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THE PURPLE BAG METER

NFL fans all over the country are packing purple bags for our troops! Here’s our progress to date, but we’ve got A LOT left in the tank to give. Follow the Royal Rig for the chance to give back to the military community, and move that meter one purple bag at a time

Royal Rig Counter

WIN 2 TICKETS TO SUPER BOWL LIX!

You can always enter the Royal Rig Super Bowl LIX sweepstakes right here on our website. Please enter the necessary information, and you’ll be ready to roll!

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Where’s the Rig going next?

Enter for a chance to win

RIG SOCIAL FEED

The Crown Royal Rig with a silhouette of a 18 WheelerThe Crown Royal Rig with a Crown Royal Purple pagePhoto by Rob Riggle in GEHA Field at Arrowhead Stadium with the Crown Royal Rig.Tony Gonzalez holding a white Crown Royal Rig cupThe rear end of the Crown Royal Rig in a parking lotTwo people shaking hands over a table of snacks. There are people in the background taking pictures with phonesA person standing next to the Crown Royal Rig truckDemarcus Ware standing in front of the Crown Royal Rig which is parked in front of AT&T Stadium