The Crown Royal Rig
Crown Royal is reuniting with Kane Brown for the second consecutive year as the Official Whisky of his The High Road Tour. This year, the brand is expanding its partnership to include the Crown Royal Rig – a larger-than-life 18-wheeler dedicated to spreading generosity to country music lovers all across North America.
GENEROSITY AT EVERY STOP
As a vehicle of generosity, the Crown Royal Rig was created to give back to communities across the country. After debuting during the NFL season and making a special stop at the CMA Awards, the Rig now joins Kane Brown’s tour to bring its mission of inspiring generosity to country music fans nationwide.
That Deserves a Crown with Kane Brown
Nominate a veteran or military community volunteer and enter for a chance to win a VIP experience at the show.
THE PURPLE BAG METER
Country music fans all over are packing purple bags for our troops! Here’s our progress to date, but we’ve got A LOT left in the tank to give. Follow the Royal Rig for the chance to give back to the military community, and move that meter one purple bag at a time
Where's The Rig going next?
RIG SOCIAL FEED
